Data Analysis: A Key Driver for Business Success in WooCommerce

Data analysis is a critical component for any business. By analysing data, you can gain valuable insights into customer behaviour, sales patterns and market trends. This information can then be used to make informed business decisions and optimise marketing strategies.

Why to track WooCommerce business data

One of the key benefits of data analytics is the ability to identify customer buying patterns and preferences. This information can be used to personalise marketing campaigns and tailor product offerings to specific segments of the customer base.

In addition, data analytics can be used to identify customer pain points and areas for improvement in the buying process, which can help increase customer satisfaction and loyalty.

woman holding magnetic card above payment tablet in the store — Tracking business data in WooCommerce helps you better understand your customers and improve the user experience of your e-shop.

Another important aspect of data analytics in WooCommerce is the ability to track sales and revenue. By analysing sales and revenue data, you can identify which products are performing well and which are not. This information can then be used to make decisions about which products to stock, how to price them and how to market them.

Data analytics can also help you to identify patterns in sales data, such as seasonal fluctuations, which can be used to make strategic decisions about inventory and production.

Data analytics can also be used to monitor and track the performance of marketing campaigns. By analysing data on the effectiveness of different marketing channels, you can identify which strategies are working and which are not. This information can then be used to adjust marketing budgets and allocate resources more effectively.

What are the options on the market

So it is important to have all this data at your fingertips. When we did market research with Futur Toolbox, we found that there was a lack of a dedicated data management and visualisation tool for WooCommerce.

monitor screengrab — Google analytics provides data mainly on traffic and number of clicks. You won't find economic parameters there.

Yes, there is Google Analytics, but it focuses more on traffic than business. And the built-in WooCommerce dashboard doesn't even provide a basic framework for good business insight. The fact that it can't be shared is a huge drawback.

Business Data Analytics for WooCommerce

We thought long and hard about how we could add value to our customers – a simple and clear analytics tool that displays relevant metrics (especially ratios and context), works in a globally recognised environment, and can be shared easily and securely. And most importantly, it had to be built for WooCommerce.

The facts are clear. Almost everyone who works with computers and mobile devices uses or has used Microsoft Excel. It is currently used by over 750 million people worldwide. You can't go wrong with a sample size like that. The online version of MS Office is free, but the application packages are not. So we knew we had to create a version that was compatible with the online version of MS Excel.

Business Data Analytics for WooCommerce was born. It's a simple but powerful tool that helps you make informed decisions based on up-to-date data. And improve the performance of your WooCommerce store.

Business Data Analytics for WooCommerce is simple, powerful and affordable tool that shows you the true performance of your business and alerts you to potential problems.

Maximum automation is provided by the Business Data Analytics plugin, which exports all the data in a pre-configured form. Just install, set up some basic data matching, date range and export. It's as simple as that. Copy the data to the appropriate place in Excel, refresh and you have all the data you need.

Benefits of Business Data Analytics for WooCommerce

In today's world, creating the same or a similar product would be a waste of energy for both customers and developers. That is why we joined forces with Toolbox and brought in a team of economists and people experienced in business and process management.

The result is a tool that differs significantly from competing solutions.

Data relevance

In addition to generally known data such as revenue, number of orders or average order value, it is worth monitoring a number of ratio indicators. These will tell you whether you are spending your time and energy on your business effectively.

For example, you'll know the percentage of revenue you've lost due to order cancellations or refunds, not just their value. You can then set targets for the percentage you don't want to exceed and plan specific steps to do so.

Or you might discover that you have too much money in work-in-progress orders and investigate the situation to see if there is a problem with suppliers or your own production.

You may be paying a flat rate to a payment provider whose services customers do not use at all. Or it takes more than 5 days to process an order. Maybe 70% of your visitors are using a mobile device to browse your e-shop and you need to look at your responsiveness. You can find out all this with Business Data Analytics for WooCommerce. And based on this data, you can make fully informed and targeted decisions.

Clarity

Because Business Data Analytics is divided into clear tabs (topics), you will not get lost. The data is not rewritten in a graph according to the selected parameters, but is always separate and clearly visible.

Data Security

Data is your most valuable asset. With Business Data Analytics for WooCommerce, it's always with you. Not in a static application, but you have complete control over who you share it with.

Sharing

Because it is an Excel document, you can share it however you like. Either send a physical document as an attachment to an email or instant message. Or use the collaboration feature directly from Microsoft. Or keep it for yourself.

You don't need to give anyone access to your e-shop administration or install role-restricted plug-ins.

Business Data Analytics plugin

This plugin is very easy to use. Here you will find all the information you need and instructions on how to use it.

Business Data Analytics for WooCommerce – Orders Dashboard

This application focuses on the data at the level of your WooCommerce orders. It serves as a great overview of your business performance. It is divided into several tabs.

Sales Performance tab

The performance of your sales will determine your future success in e-commerce. Therefore, it is important to keep track of the key performance indicators of your online sales.

The "Sales Performance" tab of the Business Data Analytics for WooCommerce – Orders Dashboard shows you the key performance indicators of your e-commerce sales, which will help you get an overview, identify problems, show seasonality, but also positive patterns that are worth replicating in the future.

Sales Performance metrics

Revenue including tax
Revenue excluding tax
Average order value
Number of orders
Number of items sold

Cancellations tab

Cancellations can have a significant impact on your bottom line. High cancellation rates can indicate problems with the shopping experience, product availability or your customer service.

It is important to have your order cancellations under control, to know their levels and trends so that you can react in time. Thanks to Business Data Analytics for WooCommerce – Orders Dashboard, you get four key metrics to keep track of and make informed decisions. You can find your Cancellations data in the “Cancellations” tab.

Cancellations metrics

Cancelled revenue
Cancelled revenue rate
Number of cancellations
Number of cancellations rate

Refunds tab

It is essential to have control over your order refunds, to know their levels and trends so that you can react in time. Thanks to Business Data Analytics for WooCommerce – Orders Dashboard, you get four key metrics to keep track of and make informed decisions. You can find your refunds data in the “Refunds” tab.

Refunds metrics

Refunded revenue
Refunded revenue rate
Number of refunds
Number of refunds rate

Success tab

We define success in e-commerce as a state where money comes into your business without you having to give it back. However, unsuccessful orders are inevitable. The more you sell, the more cancellations and refunds you will get. But it is important to keep them under control and gradually reduce their proportion.

In addition to refunds and cancellations, it is important to monitor this area:

how much money you have allocated in pending orders
how much money you have lost in the total number of already processed orders
how many orders you have in the unfilled state
how many of your total orders have you lost
how long it takes you on average to process an order

Screenshot of the success tab of woocommerce business data analytics orders dashboard in excel — The Success tab in the Business Data Analytics for WooCommerce – Orders Dashboard

You can easily get all this information in the Business Data Analytics for WooCommerce – Orders Dashboard. In the tab with the characteristic name "Success".

Success metrics

Money success rate
Money success chart
Money lost
Orders success rate
Orders success chart
Orders failed
Insider – average time to complete order

Payment methods tab

Offering a variety of payment options is important as it allows you to appeal to a wider customer base and increase the chances of a successful transaction.

In addition, offering secure and efficient payment methods can help build customer trust and loyalty. As technology continues to evolve, you need to stay informed and adapt to new payment methods to remain competitive and successful.

Screenshot of the payment methods tab of woocommerce business data analytics orders dashboard in excel — The Payment Methods tab in the Business Data Analytics for WooCommerce – Orders Dashboard

It is very important to keep track of payment data. WooCommerce offers almost no statistics in this area. But thanks to Business Data Analytics for WooCommerce – Orders Dashboard, you can find out everything you need to know. Just click on the "Payment methods" tab.

Payment methods metrics

Payment transaction number
Payment transaction number rate
Payment transaction revenue
Payment transaction revenue rate
Payment provider transaction number
Payment provider transaction number rate
Payment provider transaction revenue
Payment provider transaction revenue rate

Discounts tab

Your WooCommerce store gives you several ways to work with discounts. The most common is working with coupons, which gives your pricing a high degree of flexibility. However, the platform itself gives you minimal information about how much or little your coupons are used. And no information about what proportion of your total sales they account for.

This problem is solved by the Business Data Analytics for WooCommerce – Orders Dashboard. With seven simple charts and two insider informations, you have everything you need in one place.

Discounts metrics

Number of discounted orders
Discounted orders rate
Revenue at a discount
Revenue at a discount rate
Average discounted amount
Average discount percentage
Top coupons – number of orders
Top coupons – total discount value
Top revenue from coupons

Users tab

We recommend tracking the trend in the number of orders and sales from registered and unregistered users. Also their ratios, the trend in the number of registrations over time, and the user mix in terms of individuals vs. businesses.

In WooCommerce, it's not easy to find out the composition of your customers in terms of their registrations. As a result, you may be missing out on this important data.

Screenshot of the users tab of woocommerce business data analytics orders dashboard in excel — The Users tab in the Business Data Analytics for WooCommerce – Orders Dashboard

The Business Data Analytics for WooCommerce – Orders Dashboard gives you all the information you need in one place. It will help you gain greater insight and a relevant basis for your business decisions. Just click on the “Users” tab.

Users metrics

User registrations – no. of orders
User registrations – revenue
User registrations – revenue rate
User registrations timeline
User registrations – logged in
B2C vs. B2B – no. of orders
B2C vs. B2B – revenue

Devices tab

Knowing what devices customers are using to access your e-commerce store is essential to understanding customer behaviour and improving the customer experience. By analysing device usage data, you can gain valuable insights into how customers interact with your website.

The perfect e-commerce store adapts to any screen size on a computer, tablet or mobile phone. Responsive web design ensures that your website gives your visitors the best possible experience, no matter what device they are using.

Screenshot of the devices tab of woocommerce business data analytics orders dashboard in excel — The Devices tab in the Business Data Analytics for WooCommerce – Orders Dashboard

Do you know how your e-commerce site is performing in terms of the devices your users are using? Is it time for you to optimise responsiveness? WooCommerce won't tell you, but the Business Data Analytics for WooCommerce – Orders Dashboard has the solution – the “Devices” tab.

Devices metrics

Devices – number of orders rate
Devices – number of orders
Devices insider – number of orders
Devices – revenue rate
Devices – revenue
Devices insider – revenue
Devices – average order value

Demographics tab

Knowing where your customers come from is essential to your business success. Even if you only operate in one country. When it comes to business processes, this demographic information is an important data point, for example when choosing the right carrier for your goods and planning transport costs.

Screenshot of the denmographics tab of woocommerce business data analytics orders dashboard in excel — The Demographics tab in the Business Data Analytics for WooCommerce – Orders Dashboard

With Business Data Analytics for WooCommerce – Orders Dashboard, we use the data that is part of your orders. The “Demographics” tab gives insight into where your customers come from, which cities or states are strong in terms of orders and sales, and where your customers are most likely to return goods.

Demographics metrics

TOP countries – number of orders
Countries – number of orders rate
TOP countries – revenue
Countries – revenue rate
TOP countries – average order value
“TOP” countries – refunds
TOP cities – number of orders
TOP cities – revenue
TOP cities – average order value
“TOP” cities – refunds

Shipping tab

WooCommerce does not collect a lot of data about shipping. In fact, there is very little. However, we have tried to make the most of it. The shipping data and metrics that are automatically calculated in the Business Data Analytics for WooCommerce – Orders Dashboard are relevant to your e-commerce business. You can find them in the “Shipping” tab.

Shipping metrics

Free shipping – number of orders
Free shipping – number of orders rate
Shipping charges
Shipping methods – number of orders
Shipping methods – number of orders rate
Shipping methods – revenue
Shipping methods – revenue rate

Affiliates tab

Affiliate marketing allows you to effectively sell products at low cost, with little effort and time, and with a well-managed level of risk. It also guarantees a high return on investment, increased brand awareness and business growth.

What affiliate metrics can you track with WooCommerce? None directly in analytics. That's why we've moved this data analysis to the Business Data Analytics for WooCommerce – Orders Dashboard, where you can see the "Affiliates" tab.

Affiliates metrics

Affiliates TOP 10 – number of orders
Affiliates TOP 10 – revenue
Affiliates TOP 10 – average order value
Affiliates TOP 10 – lowest revenue
Affiliates TOP 10 – number of refunds
Affiliates TOP 10 – refunded revenue
Affiliates TOP 10 – number of cancellations
Affiliates TOP 10 – cancelled revenue

UTM tab

A UTM is a set of parameters (or UTM codes) added to URLs to identify and track website traffic generated by a specific marketing campaign and traffic sources (social media marketing, pay-per-click advertising campaigns, email, etc.). This parameter is useful when you're testing which promotional methods work best and to track the performance of specific pieces of content.

Google Analytics is a complex tool and WooCommerce collects UTM data in the background. But it doesn't show it to you externally in any way. Fortunately, there's the Business Data Analytics for WooCommerce – Orders Dashboard, which devotes a whole set of metrics to its “UTM” tab.

UTM metrics

UTM – number of orders
UTM – number of orders rate
UTM – revenue
UTM – revenue rate
UTM sources – TOP 10 no. of orders
UTM sources – TOP 10 revenue
UTM sources – TOP 10 average order value
UTM campaigns – TOP 10 no. of orders
UTM campaigns – TOP 10 revenue
UTM campaigns – TOP 10 average order value
UTM medium – TOP 10 no. of orders
UTM medium – TOP 10 revenue
UTM medium – TOP 10 average order value
UTM content – TOP 10 no. of orders
UTM content – TOP 10 revenue
UTM content – TOP 10 average order value

Business Data Analytics for WooCommerce – Items Dashboard

This dashboard looks at your WooCommerce business from the perspective of items (goods or services). It is an extension of the Business Data Analytics for WooCommerce – Orders Dashboard and is clearly divided into tabs.

Product Sales tab

It's always good to know which products are your best sellers. Several important business decisions can be derived from this information.

You can support these products with a larger advertising budget. People buy them, they are happy with them, so it makes good business sense to promote them to a wider audience.

Screenshot of the product sales tab of woocommerce business data analytics items dashboard in excel — The Products Sales tab in the Business Data Analytics for WooCommerce – Items Dashboard

This data is provided to you by Business Data Analytics for WooCommerce – Items Dashboard in the “Products Sales” tab.

Product Sales metrics

TOP 20 products – quantity
TOP 20 products – revenue
LOW 20 products – quantity
LOW 20 products – revenue

Categories Sales

Product categorisation is a fundamental aspect of WooCommerce. It helps customers navigate and find the products they are looking for. Categorisation is essential for providing a good user experience and increasing the likelihood of a customer making a purchase.

Whether it is marketing support for individual categories, adding a new product range, or the opposite, suppressing or removing a category, it is important that they are based on relevant data. You can see this data in the “Categories Sales” tab of the Business Data Analytics for WooCommerce – Items Dashboard.

Categories Sales metrics

Categories – quantity
Categories – share on quantity
Categories – revenue
Categories – share on revenue
Categories – average item value

Refunds tab

In the world of WooCommerce, tracking product-level refunds is critical to the success and growth of any online business. Refunds are a fact of life for any e-commerce business, and it is important to understand and manage them in order to maintain profitability and customer satisfaction.

Product-level refunds are underrepresented in WooCommerce. And that's a shame, because it's a valuable source of information for your next decision. That's why we've created the Business Data Analytics for WooCommerce – Items Dashboard with a “Refunds” tab.

Refunds metrics

TOP 10 refunded products – quantity
TOP 10 refunded products – revenue
TOP 10 refunded products – refund rate
TOP 10 refunded products – quantity sold vs quantity refunded
Categories refunds – quantity
Categories refunds – revenue
Categories refunds – rate